ClassDojo has raised $21 million to expand their app that connects teachers and parents. The ClassDojo app is currently being used in 2 out of 3 schools in the country. The company will use this round of funding to expand their team and develop content for the app that parents can use year round.
According to co-founder Sam Choudhury, the main focus of the app is to guide conversations between parents and teachers. The company is creating a positive culture and creating community between parents, teachers, and students.
The app is being used in 85,000 schools, with most of the teachers in the K-8 grades. The educators use the app to keep parents up to date with the work being done by the student on a daily basis. The app interface is very similar to that of many social media platforms. Teachers are able to post lesson plans, photos, and videos to the app and parents are aware of their child’s progress.
The app is designed to keep the parent involved in the student daily activities so there are no surprises when it comes to parent-teacher conference time.
Going forward, ClassDojo is coming up with ways to monetize the app. There are many ideas they are considering, but one thing the company will never do is try to earn revenue off the user’s data. Currently, the company is considering offering custom made lesson plans as a way to earn revenue.
Many analysts believe the company could also build transactional features into the app. Parents could pay for school supplies or field trips with the app instead of sending a check to school with their child. The future is very bright for ClassDojo.
Founded in 2011, the San Francisco-based company has raised $31 million to date and they continue to gain a larger share of the education market.