When people think of giant international companies, they rarely think of the companies in Brazil. The United States and Europe are the international business powerhouse locations. But Brazil is the home of Eucatex, one of the top international building material suppliers. Eucatex didn’t start the way other companies start. Eucatex was a hybrid of a sawmill company in Sao Paulo. The sawmill was one of those small family-owned sawmills that cut eucalyptus trees for local builders. The Maluf family owned the sawmill, and it was a good source of income, but the patriarch of the family had an idea. He started making ceiling tiles out of excess eucalyptus wood and builders found them hard to resist in the 1960s because of the price and quality of the ceiling tiles.
By the time Flavio Maluf joined the company in 1987, Eucatex was a successful international business thanks to his grandfather’s ability to diversify. But Eucatex didn’t really get a foothold in the international building material supplier space until Flavio Maluf took over as president in 1997. Today, Flavio and Eucatex have a good business relationship with countries and companies all over the world. Eucatex is the main supplier of ceiling tiles, paint, MDF panels and furniture for builders in South America, Europe, and North America. The Eucatex team calls Flavio a seasoned entrepreneur who respects the people who work for him as well as the clients that depend on his vision and creativity. Read more about Flavio Maluf at Blog do Ronco
But Flavio is more than a successful international entrepreneur. He is also a eucalyptus tree conservationist who owns eucalyptus tree farms. The tree farms replace the trees Eucatex uses to produce their product line and they also serve as educational tools for Brazilian students. Maluf is an environmentalist, so all Eucatex offices around the world as well as the factories in Brazil recycle, and reuse precious natural resources. That environmental focus puts Eucatex in a league of its own. Flavio is also one of Brazil’s leading charitable donors. He tries to help the poor Brazilians get out of the slums and begin to live like humans.
Eucatex employs more than 2,300 people around the world, and the company’s products are in home improvement stores all over America and Europe. But Flavio knows Brazil is where the spirit meets the flesh in his world. Flavio never lets an opportunity to help his country, his team or his clients go by without doing something positive.