Eduardo Sirotsky Melzer – Taking RBS Group To New Heights Of Success

Eduardo Sirotsky Melzer ( is one of the most successful entrepreneurs in Brazil today and comes from one of the powerful and influential business families in Brazil. At present, he serves as the Chairman of the RBS Group and is also the chairman of the board of directors at RBS. Duda Melzer has done his Master’s in Business Administration from one of the top business schools in the world, Harvard Business School. He further polished his business skills by doing two other diplomas in business from Harvard Business School. He is the grandson of the founder of the RBS Group, Mauricio Sirotsky Sobrinho.

Eduardo Sirotsky Melzer understands that technology is going to play a pivotal role in the way the businesses functions in the future, and how it is important for the corporations to give the world of technology its due attention. It is for this reason; he founded e.Brick Digital, which is a technology arm of the RBS Group, aimed at helping the technology start-ups and ventures to continue to innovate and develop technologies that can assist the businesses in the digital space. Before going to Harvard Business School, he studied business at the Pontifical Catholic University in Brazil. Duda Melzer is an art connoisseur and also the director of one of the most popular art show in Brazil, Mercosul Biennial.

According to, at the beginning of his career, Eduardo Sirotsky Melzer worked with many other corporations, including Delphi Corporation and BoxTop Media. It helped Duda Melzer gain the exposure he needed in the business world and polished his approach in devising marketing strategies. Duda Melzer was named as one of the top 25 entrepreneurs from the family businesses by Cambridge Institute for Family Enterprises. It is one of the most prestigious awards globally that awards people who have helped their family business grow and expand under their leadership.

Follow Eduardo Sirotsky Melzer on Twitter: