Charlie Custer

Selected work experience

Technical Research and Content Lead
SentiLink, 2024-present

Lead researcher and author of The SentiLink Fraud Report, the company’s single best-performing piece of marketing collateral ever.

Author of 4 of the company’s top 5 highest-performing blog posts (ranks 1-4), have taken the site from not ranking to ranking in the top 10 on Google for critical high-intent search terms, and raised domain authority +5 in less than a year.

Responsible for research, data analysis, and production of all types of marketing content including technical white papers, blogs, videos, and more. This includes regular use of SQL and Python to explore, analyze, and produce content from SentiLink data.

Senior Technical Content Marketer
Cockroach Labs, 2021-2024

Researched, wrote, and published all seven of the top seven blog posts by traffic over the past year. Consistently produced content that performs well on search engines and gets views with clients as part of our B2B sales cycle.

Wrote and produced both live-action and animated videos, including Cockroach Labs’s top two most-viewed videos on Youtube over the past year (and several others in the top ten).

Wrote and edited sales-driving long-form content, including multiple O’Reilly reports as well as in-house projects including the 2022 Cloud Report and 2024 Multi-Cloud Report.

Drove company SEO strategy, including conducting research and building custom reports with Python to highlight opportunities.

Content Marketing Manager
Dataquest, 2018-2021

Defined SEO and organic strategies to drive  inbound traffic and conversions. Example: grew SQL-related traffic and doubled conversions in less than two months. 

Managed freelance contributions, in-house content contributions, and outside SEO contractors to drive the company’s content marketing function.

Created high-converting video ads and social media content.

Editor
Tech in Asia, 2011-2018 | Beijing, Remote

Reported, wrote, edited, and posted more than 3,200 articles and dozens of videos on Asia’s tech industry, with my contributions accounting for millions of views. 

Managed a spin-off games media site, including hiring and training a small team, and leading them to build the site from nothing into a property that was earning millions of pageviews.